Niche Snapchat – Best Marketing Tool

There are two kinds of businesses right now – those who are taking advantage of Snapchat before other businesses find out they should be on it – and those who will wish they’d had the foresight to jump on Snapchat back in 2017.So what are some marketing strategies you can use on Snapchat for growing your business?Specialized ContentMake your fans feel like insiders by providing content you offer nowhere else. Your goal is to make users feel like they’ve got exclusive access to insider info. This develops emotional connections between them and you and your content.For example, you might provide tips or inspiration in the form of 24-hour Snapchat stories. Give your fans the keys to success, daily insights, advice and so forth to create a sense of trust and inclusivity.Contests and PerksSurprise your fans with promotions and giveaways to build customer loyalty. Contests work wonders on snapchat and they’re easy to do. Your contest can be as simple as naming a product, captioning a picture, taking snaps with your product and so forth.


Announce your Snapchat contest on all of your social media channels, and make the prize suitable for the target audience you want to attract.You can also offer insider access, promo codes or discounts with a Snapchat scavenger hunt. Build anticipation for the event prior to the launch date.You might even do something as simple as sharing a daily deal with your followers by giving them a special Snapchat referral code.This is a great way to get them to spread the word about you. And you can track customer behavior by monitoring how many promo codes are used.Engage Fans in Your StoryAsk for your followers to participate, creating a two-way conversation with the community.For example, ask them to send a selfie featuring your product. Or ask them for a picture that illustrates an answer to a question. Or have them create videos on why they love your product or how they relax at the end of the day or whatever is appropriate to your niche.Make sure you reply to your fans. You can do this either by replying in the chat feature, or sending back a photo of you thanking them.It pays to go the extra mile to make users feel special and a part of your community.Team Up with InfluencersSnapchat takeovers give people you select access to your Snapchat account, so they can create stories promoting and enhancing your brand’s personality.When you let advocates take over, your account seems less promotional and more fun and authentic.If you’re worried by what might happen, it’s not like the monkeys are taking over the zoo. Rather, it’s influencers and fans chosen by you who agree to ‘be’ you for a day.


For example, let’s say your niche is gardening. You ask a master gardener to show off her garden and those of her neighbors using your account.Or if your niche is relationships – you can let one of your clients tell the story of how you saved his marriage.Really, you’re only limited by your imagination.Final ThoughtsSnapchat enjoys the highest growth rate of any social media channel right now. So if you’re not there, you are missing out on some major exposure for your business.That said, remember that Snapchat is about the fun, not about bragging about your product or hammering prospects.Find the light-hearted angle to your business and use that to help your followers achieve their goals and you’ll build brand loyalty unlike anything you’ve achieved on Facebook or Twitter.

Niche Writing an eBook

I have seen a lot of information on the internet extolling the virtues of writing your own eBook. In these articles the emphasis seems to be far more on the “why” than the “how”. There have been many words written about the benefits of creating your own eBook and the various ways in which an eBook can be used in internet marketing. However, there seems to be far less information available on the actual process of writing the book. Perhaps this is because creating any kind of book requires the same approach whether you are writing a novel for printed publication, a set of short stories for Kindle or an eBook. Here follows some advice on how to write your own eBook.The starting point of writing any book in any format is to “have a story”, whether this is literally a story (as in a work of fiction), a niche topic or some other form of valuable information. The more expert you are in the realm of your chosen subject, the easier it will be to produce an eBook which has real value in the eyes of your eventual eBook readers. If your topic is one with which you are not so familiar then plenty of research will be needed in order to acquire the necessary knowledge to produce a meaningful end product.


Once you have your topic you will need to break this down into sub-topics. If you are writing an informational eBook (which is likely) there will be subcategories which can be treated as chapters within the book. If you wish to produce an eBook of, say, 45 pages which covers all aspects of a wide-ranging subject, it is necessary to plan ahead, identifying and naming the different issues you will want to discuss in your writing. Each of those issues can become a chapter. The 45 pages could be divided into 9 chapters of 5 pages each. Each of those sub-sections could then be subdivided further into bite-sized pieces. A key point with writing an eBook is to work on small sections at a time. In order to do that successfully you will need the book planned out in detail before you actually begin to write. Each small section will become a building block in the construction of your finished work.My first foray into online business was about 9 years ago when I produced articles and eBooks on topics related to my career as a musician. I am an oboist and I wrote an eBook on how to play the oboe. This was put together from a set of articles based on different techniques and problems of playing the instrument. The completed eBook has continued to produce sales ever since. Being a topic where I was a real expert helped enormously in the creative process.If you feel that creative writing skills are not your forte, it is possible to put together an eBook of your own but using the writings of other people. A bit of research and you will find articles on related subjects which can be put together as chapters in a book, so long as the articles authorship is acknowledged. Articles from ezine websites can also be used as chapters in your e-book, so long as you reproduce the article totally unchanged and complete with the resource box, including any link. Indeed, authors are only too happy for you to do this as their work (and their link) will be spread far and wide.


I hope this article has given you an insight into how to write an eBook. As I am sure you can now see, writing or creating your own eBook is not a difficult thing to do but it does require thought, planning and probably research too. Even if you haven’t attempted to write anything since leaving school, don’t be daunted by the prospect. Anyone can do it!